Hello Toronto! It’s been a great day for us so far today, so let’s keep the good times going with one final contest for you fine people in our hometown! Enter for a chance to win one of four run-of-engagement passes to see the comedy SYRUP, courtesy of Dork Shelf and VSC.
Sex sells. And spelling doesn’t count. That’s lesson number one in Aram Rappaport’s Syrup, in which an all-flash young huckster clambers up the corporate ladder armed with a can of water and syrup and the brand-name FUKK.
Taken from the searing Max Barry satirical cult novel of the same name (and scripted by Barry himself), the film takes trenchant aim at the inescapable world of brainwash-marketing, much as Network did in its day to primetime television. Lesson number two is “everything is image.” At least that’s the spiel of Scat (Shiloh Fernandez, Evil Dead, Red Riding Hood), a self-serving marketing school drop-out who convinces a roomful of suits that he can sell anything to anybody.
“This product is image in a can,” he says of the soft-drink (whose name mocks the contrived “edginess” of corporate entities like FCUK). “It could be sneakers or t-shirts or glow-in-the-dark headbands. It’s not about the fluid, it’s the image.”
Dovetailing with Scat’s assault on the marketing world is the corporate climb of 6 (Amber Heard, The Rum Diary), a stunning young executrix, whose choice of a number-that-sounds-like-sex for a name suggests she and Scat have a lot in common. Except that 6 claims to be a lesbian. Or is that a contrivance for image purposes too? And if Scat falls for 6, who or what is he falling in love with really?
Syrup opens in Toronto at Carlton Cinemas on Friday, July 12th, but here’s how you can score a pair of passes! Simply email firstname.lastname@example.org with SYRUP in the subject line. Please only one entry per household. Multiple entries will be deleted. For additional chances to win, simply like the contest announcement on our Facebook page and/or re-Tweet the announcement from our Twitter! Deadline for entries is 11:59pm on Wednesday, July 10th.
Good luck and remember to stay tuned to Dork Shelf all summer long for the latest news, reviews, interviews, features, and more great contests!
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