In South Korea, Starcraft players have attained levels of prestige the equivalent of North American sports stars, including six-figure incomes, hordes or fans and recognition on the street. Real-time strategy has become a sport unto itself: a digital chess match that requires intense clicks-per-second and incredible observational skills. Tournament after tournament presents players going head-to-head – for cash. The prestige in North America is nonexistent by comparison, the money less and the fanbase not ready to making gaming more than a casual pastime. The North American Star League is trying to change that.