When the producers of Scott Pilgrim vs. The World promised they would release the new trailer for the film if the official Facebook page reached over 100,000 “Likes”, I don’t think they anticipated such a quick response. In just a few days the viral campaign reached its goal and as promised the new trailer was released last night. Brilliant marketing for a trailer that would have been released eventually, with or without 100,000 likes. Scott Pilgrim vs. The World is based on the graphic novels of Canadian cartoonist Bryan Lee O’Malley. The film is directed by Edgar Wright (Shaun of the Dead, Hot Fuzz) and stars Michael Cera as the eponymous slacker/hero.
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Scott Pilgrim (Michael Cera) is an out of work, twenty-something living in Toronto. He’s getting by though, Scott is in a rock band and he just started dating a girl in high school; things could be worse. However, Scott’s life is turned upside when he falls in love with a delivery girl name Ramona Flowers (Mary Elizabeth Winstead). Unfortunately for Scott, Ramona happens to have seven evil exes that really have it in for anyone who wants to go out with her. Scott must defeat these exes in order to win Ramona’s heart and his precious little life.
Scott Pilgrim vs. The World is due in theatres August 13th 2010.