With the last season of Game of Thrones premiering in just over a week, Funko has been sure to join the debate of who will claim the Iron Throne. They announced a whole new series of Pop! Rides, Rock Candy, 5 Star and Pop! Keychains to mark the ultimate battle for supremacy at London Toy Fair in January. But most notably, there were five Pop! Deluxe, featuring Jon Snow, Daenerys Targaryen, Cersei Lannister, Night King and Tyrion Lannister on the Iron Throne.
In the weeks before the premiere, there have been two more exciting announcements. Funatics have been known to like shiny variants of their favourite characters, so Funko announced an AT&T exclusive metallic Night King Pop! as well as an HBO exclusive metallic Night King on Throne Pop! Deluxe. The former is expected to drop in the next couple of weeks, while the deluxe figure was made available on the HBO Shop on April 4th – with mixed results.
At noon EST, fans and resellers flocked to the site to try to add the coveted piece to their collection… or eBay account. The figure was available alone or bundled with other HBO GOT merch: a baseball cap and bottle opener in one, and a tee and lanyard in the other. There was a limit of two per person, but that’s about the only thing people could agree on about this release.
Customers engaged in their own battle with the checkout process, repeatedly being taken out of the virtual queue because “Oops… something went wrong” and then being hypnotized by the never-ending blue swirl as the Shopify site attempted to load shipping rates. It appeared to take up to 10 minutes for people to begin successfully checking out. While available stock is unknown, it sold out in 25 minutes with many finally reaching the next step only to discover they were too late.
In the end, winter had definitely arrived and many were left out in the cold. For now, the defeated bide their time and hope to get a second chance at glory – with a restock.